Reduced Web Colors
- Royal Blue
- --color-amu-pri-royal-blue
- Brand: AMU, APUS
- Category: Primary
- RGB: rgb(0,76,151)
- Hex: #004C97
- Yellow
- --color-amu-pri-yellow
- Brand: AMU
- Category: Primary
- RGB: rgb(255,198,0)
- Hex: #FFC600
- Blue Gray
- --color-amu-pri-blue-gray
- Brand: AMU
- Category: Primary
- RGB: rgb(79,117,139)
- Hex: #4F758B
- Navy Blue
- --color-apu-pri-navy-blue
- Brand: APU, APUS
- Category: Primary
- RGB: rgb(4,30,66)
- Hex: #041E42
- Orange
- --color-apu-pri-orange
- Brand: APU
- Category: Primary
- RGB: rgb(227,82,5)
- Hex: #E35205
- Aqua Blue
- --color-apu-pri-aqua-blue
- Brand: APU, APUS
- Category: Primary
- RGB: rgb(5,195,222)
- Hex: #05C3DE
- Green
- --color-apus-sec-green
- Brand: APUS
- Category: Secondary
- RGB: rgb(120,190,32)
- Hex: #78BE20
- Red
- --color-apus-sec-red
- Brand: APUS
- Category: Secondary
- RGB: rgb(164,37,15)
- Hex: #a4250f
- Black
- --color-apus-sec-black
- Brand: APUS
- Category: Secondary
- RGB: rgb(0,0,0)
- Hex: #000000
- Dark Gray
- --color-apu-sec-dark-gray
- Brand: APU
- Category: Secondary
- RGB: rgb(83,86,90)
- Hex: #53565A
- Medium Gray
- --color-apu-sec-medium-gray
- Brand: APU
- Category: Secondary
- RGB: rgb(177,179,179)
- Hex: #B1B3B3
- Light Gray
- --color-apu-sec-light-gray
- Brand: APU
- Category: Secondary
- RGB: rgb(217,217,214)
- Hex: #D9D9D6
- White
- --color-apus-sec-white
- Brand: APUS
- Category: Secondary
- RGB: rgb(255,255,255)
- Hex: #FFFFFF
Highlight Colors
- Royal Blue
- --color-amu-pri-royal-blue-hl
- Brand: AMU, APUS
- Category: Primary
- RGB: rgb(64,116,176)
- Hex: #4074b0
- Yellow
- --color-amu-pri-yellow-hl
- Brand: AMU
- Category: Primary
- RGB: rgb(255,215,99)
- Hex: #ffd763
- Blue Gray
- --color-amu-pri-blue-gray-hl
- Brand: AMU
- Category: Primary
- RGB: rgb(113,151,167)
- Hex: #7197a7
- Navy Blue
- --color-apu-pri-navy-blue-hl
- Brand: APU, APUS
- Category: Primary
- RGB: rgb(65,84,113)
- Hex: #415471
- Orange
- --color-apu-pri-orange-hl
- Brand: APU
- Category: Primary
- RGB: rgb(253,122,86)
- Hex: #fd7a56
- Aqua Blue
- --color-apu-pri-aqua-blue-hl
- Brand: APU, APUS
- Category: Primary
- RGB: rgb(64,210,229)
- Hex: #40d2e5
- Green
- --color-apus-sec-green-hl
- Brand: APUS
- Category: Secondary
- RGB: rgb(112,210,100)
- Hex: #70d264
- Red
- --color-apus-sec-red-hl
- Brand: APUS
- Category: Secondary
- RGB: rgb(202,84,83)
- Hex: #ca5453
Simplified School Colors
- art
- --color-apu-pri-orange
- Brand: APUS
- Category: School
- RGB: rgb(227,82,5)
- Hex: #E35205
- bus
- --color-apus-sch-bus
- Brand: APUS
- Category: School
- RGB: rgb(164,37,15)
- Hex: #a4250f
- edu
- -color-apu-pri-aqua-blue
- Brand: APUS
- Category: School
- RGB: rgb(5,195,222)
- Hex: #05C3DE
- hs
- --color-apu-pri-navy-blue
- Brand: APUS
- Category: School
- RGB: rgb(4,30,66)
- Hex: #041E42
- sgs
- --color-amu-pri-blue-gray
- Brand: APUS
- Category: School
- RGB: rgb(79,117,139)
- Hex: #4F758B
- stem
- --color-apus-sec-green
- Brand: APUS
- Category: School
- RGB: rgb(120,190,32)
- Hex: #78BE20
Actual School Colors
- art
- --color-apus-sch-art
- Brand: APUS
- Category: School
- RGB: rgb(189,71,0)
- Hex: #BD4700
- bus
- --color-apus-sch-bus
- Brand: APUS
- Category: School
- RGB: rgb(128,37,40)
- Hex: #802528
- edu
- --color-apus-sch-edu
- Brand: APUS
- Category: School
- RGB: rgb(4,172,200)
- Hex: #04ACC8
- hs
- --color-apus-sch-hs
- Brand: APUS
- Category: School
- RGB: rgb(4,30,65)
- Hex: #041E41
- sgs
- --color-apus-sch-sgs
- Brand: APUS
- Category: School
- RGB: rgb(1,94,133)
- Hex: #015E85
- stem
- --color-apus-sch-stem
- Brand: APUS
- Category: School
- RGB: rgb(144,154,52)
- Hex: #909A34
Page & Section Background Colors
- cloud
- --color-apus--cloud
- Brand: APUS
- Category: bg
- RGB: rgb(237,237,237)
- Hex: #ededed
- fog
- --color-apus--fog
- Brand: APUS
- Category: bg
- RGB: rgb(221,230,234)
- Hex: #dde6ea
- steam
- --color-apus--steam
- Brand: APUS
- Category: bg
- RGB: rgb(233,242,255)
- Hex: #e9f2ff
- main
- --color-apus--main
- Brand: APUS
- Category: bg
- RGB: rgb(252,252,252)
- Hex: #fcfcfc
- page
- --color-apus--page
- Brand: APUS
- Category: bg
- RGB: rgb(240,236,232)
- Hex: #f0ece8
APUS Brand Guide Colors (4/9/19)
- Aqua Blue
- Brand: APU, APUS
- Category: Primary
- Pantone: 311 C
- CMYK: 68.0.13.0
- RGB: 5.195.222
- Hex: #05C3DE
- Blue Gray
- Brand: AMU
- Category: Primary
- Pantone: 5405 C
- CMYK: 68.35.17.40
- RGB: 79.117.139
- Hex: #4F758B
- APU Orange
- Brand: APU
- Category: Primary
- Pantone: 166 C
- CMYK: 0.76.100.0
- RGB: 227.82.5
- Hex: #E35205
- Yellow
- Brand: AMU
- Category: Primary
- Pantone: 7548 C
- CMYK: 0.12.98.0
- RGB: 255.198.0
- Hex: #FFC600
- Royal Blue
- Brand: AMU, APUS
- Category: Primary, Mascot
- Pantone: 2945 C
- CMYK: 100.53.2.16
- RGB: 0.76.151
- Hex: #004C97
- Navy Blue
- Brand: APU, APUS
- Category: Primary, Mascot
- Pantone: 282 C
- CMYK: 100.90.13.68
- RGB: 4.30.66
- Hex: #041E42
- APU Dark Gray
- Brand: APU
- Category: Secondary
- Pantone: Cool Gray 11 C
- CMYK: 44.34.22.77
- RGB: 83.86.90
- Hex: #53565A
- AMU Dark Gray
- Brand: AMU
- Category: Secondary
- Pantone: 425 C
- CMYK: 48.29.26.76
- RGB: 84.88.90
- Hex: #54585A
- Green
- Brand: APUS
- Category: Secondary
- Pantone: 368 C
- CMYK: 65.0.100.0
- RGB: 120.190.32
- Hex: #78BE20
- AMU Medium Gray
- Brand: AMU
- Category: Secondary
- Pantone: 422 C
- CMYK: 19.12.13.34
- RGB: 158.162.162
- Hex: #9EA2A2
- APU Medium Gray
- Brand: APU
- Category: Secondary
- Pantone: Cool Gray 5 C
- CMYK: 13.9.10.27
- RGB: 177.179.179
- Hex: #B1B3B3
- AMU Light Gray
- Brand: AMU
- Category: Secondary
- Pantone: 427 C
- CMYK: 7.3.5.8
- RGB: 208.211.212
- Hex: #D0D3D4
- APU Light Gray
- Brand: APU
- Category: Secondary
- Pantone: Cool Gray 1 C
- CMYK: 4.2.4.8
- RGB: 217.217.214
- Hex: #D9D9D6
- Orange
- Brand: APUS
- Category: Secondary
- Pantone: 158 C
- CMYK: 0.62.95.0
- RGB: 232.119.34
- Hex: #E87722
- APU Mascot Gray, Light Gray
- Brand: APU, APUS
- Category: Secondary, Mascot
- Pantone: Cool Gray 4 C
- CMYK: 12.8.9.23
- RGB: 187.188.188
- Hex: #BBBCBC
- AMU Mascot Navy Blue
- Brand: AMU
- Category: Mascot
- Pantone: 5395 C
- CMYK: 100.71.39.90
- RGB: 8.31.44
- Hex: #081F2C
- APU Mascot Light Blue
- Brand: APU
- Category: Mascot
- Pantone: 2707 C
- CMYK: 20.6.0.0
- RGB: 195.215.238
- Hex: #C3D7EE
- Golden Yellow
- Brand: AMU
- Category: Mascot
- Pantone: 143 C
- CMYK: 0.32.87.0
- RGB: 241.180.52
- Hex: #F1B434
- APU Mascot Yellow
- Brand: APU
- Category: Mascot
- Pantone: 7406 C
- CMYK: 0.20.100.2
- RGB: 241.196.0
- Hex: #F1C400
Primary Colors
Primary colors serve as a recognizable identifier for the university or brand.
Use the primary colors as the dominant color palette for all university internal and external branded visuals.
Secondary Colors
The secondary colors, combined with black and white, are complementary to our primary colors, but are not recognizable identifiers for the university.
Use the secondary colors to accent and support the primary color palette. They should not be the dominant color in university branded visuals.
background colors color palette background colors and imagery