LPNext Project Management

Getting Started

The process of website planning is as important as the actual development itself. Sure, not a single line of code is written during the process, but if done right, competent planning will lead to managed expectations, efficient time- and risk management and ultimately, happy stakeholders.

Our Process

• Discovery - understand LP/campaign goals, strategy, messaging
• Planning - content planning, information design, form building, test planning
• Development - write, design, layout, and code
• Testing - usability, accessibility, cross-browser testing, code validation, form testing
• Launch - advertise/promote and verify analytics and form submission

About Our Landing Pages

• Looking to create a landing page?

  In digital marketing, a landing page is a standalone web page, created specifically for the purposes of a marketing or advertising campaign. It’s where a visitor “lands” when they have clicked on an ad. Our landing page environment is:

  1. Dual(plus)-branded: AMU and APU brand pages are automatically generated when new content pages are published. We can also add specialty brands relatively easily. Hence the (plus).
  2. Template-based: While we apply base AMU and APU brand-specific templates by default, new and original templates can be developed for specific campaigns. (Note: this, of course, equates to a longer design/development cycle.)
  3. A/B-tested: A/B testing is the act of running a simultaneous experiment between two or more pages to see which performs or converts the best. (Note: this requires more upfront planning.)
  4. Aliased: You can request specific vanity URLs if something short, catchy, and easy-to-type is required.

• Looking to create a partner page?

  These are not the droids you're looking for. Move along. Our partner pages are part of the Public Web environment and are distinct from Landing Pages. Landing Pages are for campaigns with a specific CTA in mind. Partner Pages are for relationships that may have multiple CTAs and/or directives. Please direct inquiries to [insert nemesis name here.]

Our Team

• Ed Palmer
  Director, Marketing Systems & Optimization
  703-334-3275 ext. 3275
• George Fox
  Senior Manager, Front End Design & Development
  703-334-3022 ext. 3022
• Andrew Paulson
  Front-End Developer
  571-358-3155 ext. 3155
• Jaimi Luckett
  Marketing Optimization Specialist
  703-334-3862 ext. 3862
• Mike Vible
  Marketing Technology Manager
  571-358-3041 ext. 3041

New Landing Page Request

To request a new landing page, please provide the following information (as an alternative you can schedule a fact-finding meeting with us that makes this step unnecessary).